A guide for B2B SEO

B2C and SEO are a natural fit. If you’re a property website selling houses (like Zillow or Zoopla), it makes instinctive sense that search is a good marketing channel.

Someone wants to buy a house, they search on Google, they buy it.

(Buying a house. Obviously not that easy, you get the idea.)

B2B doesn’t fit quite as well. The sales processes are larger, decisions are made by more people with different criteria, the route from search to success isn’t quite as obvious.

But that just makes a more fun challenge :)

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All too often on this blog you’ll be minding your own business and…. BAM jupyter notebook. “I have no idea what those are Dom.” Have no fear. That’s what we’ll be looking at in this post. What is a jupyter notebook? Suppose you’ve written a neat piece of code. It takes all the URLs in a list and changes http:// to https://. It will save you loads of time.

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Another nice and basic tutorial for this blog. I imagine you’re here because I linked you from another tutorial, so you could install things and get on with some analysis. So let’s get on with it. What are you seeing? You’re probably seeing an error like this: You’ve tried to load a module (code someone else has written that we can use), but we haven’t installed it yet.

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Ok well maybe it’s not awful. I haven’t actually seen yours. But boy there are a lot of terrible tech audits out there and someone is writing them

I certainly was if we cut back 3 or 4 years ago. It’s not that my technical knowledge was bad, but rather that I was missing all the skills around the side, which made audits just… not very good.

Thankfully it’s not just me, pretty much everyone makes these mistakes when they start so let’s unpick some of them and move together towards better work.

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Author's picture

Dominic Woodman

I run teflSearch and work at Distilled. I write here and also do some conference speaking. I try to post useful things to my Github and I wrote a Chrome plugin you might find useful for SEO.

Run teflSearch, Consultant at Distilled

London