Ok well maybe it’s not awful. I haven’t actually seen yours. But boy there are a lot of terrible tech audits out there and someone is writing them

I certainly was if we cut back 3 or 4 years ago. It’s not that my technical knowledge was bad, but rather that I was missing all the skills around the side, which made audits just… not very good.

Thankfully it’s not just me, pretty much everyone makes these mistakes when they start so let’s unpick some of them and move together towards better work.

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Excel is wonderful. Excel is life. It has everything you could possibly ever want. How could you possibly improve on perfection? You couldn’t suggest anything to even slightly change my mind, I am completely…

Regex you say?

Dang, that would be pretty sweet.

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At this point I’ve now been managing accounts and clients for almost 4 years. I am no longer totally awful at it.

It’s a lot easier to value hard skills so they tend to get taught more, but the soft are just as useful. This post is about the soft.

Here are all the things I wish I’d been told when I started. (I might being uncharitable here, perhaps I was told them and didn’t pay attention.)

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This was annoying. The solution I talk through below is still not perfect.

A little background first. As a side project to better understand chrome extensions, I built this extension Traffic Light SEO.

As you navigate to a page, it shows a preview of title and meta description as it would appear on Google, and 3 traffic lights which will tell you if a page is indexable by Google.

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Author's picture

Dominic Woodman

I run teflSearch and work at Distilled. I write here and also do some conference speaking. I try to post useful things to my Github and I wrote a Chrome plugin you might find useful for SEO.

Run teflSearch, Consultant at Distilled

London