What do you want to learn?
- New: Do you want the newest, hottest takes? This is them!!!! ...... Articles ordered by date.
- Learn SEO: A collection of articles to help you learn SEO.
- Working with data: For most marketers, you'll need to work with data every day. Let's learn how to do it well.
New
SEO for large websites
How does SEO change on large websites? How do you work with mountains of data? How do you find problems when crawling is hard?
First Principles - How does a website work?
How does a website work? What happens between you typing an address in your browser and the website appearing on your screen?
Video: How to group your keywords into pages
How do you assign keywords to pages? How do you decide which pages you should have and which keywords they should target? Do you need 3 pages for this topic or just one? Let's work through it.
Extract day by day data from Google search analytics graph - A bookmarklet
A bookmarklet to let you easily download the day by day analytics data in the search console traffic graph.
Learn SEO
SEO for large websites
How does SEO change on large websites? How do you work with mountains of data? How do you find problems when crawling is hard?
Video: How to group your keywords into pages
How do you assign keywords to pages? How do you decide which pages you should have and which keywords they should target? Do you need 3 pages for this topic or just one? Let's work through it.
A guide for B2B SEO
Let's talk about how to do B2B SEO really well. B2B and SEO have a bit of an uncomfortable relationship. The channel doesn't fit instinctively as well as for a listing site or an ecommerce site, but it can be super valuable. How?
How to make your awful technical SEO audit better
Most technical SEO audits, just aren't that good. They're notorious for being long badly prioritised lists (mine certainly were). Let's talk about how to do it better.
Why has your organic traffic dropped? - A step by step checklist
You're organic traffic has dropped. Goodbye good times and hello to immediate stress. What is going on. Why did this happen?
Working with data
How to get un-sampled Google Analytics data with python (& without)
A guide on how to get un-sampled data out of Google analytics with python (and without). We'll also go through the basics of how sampling works.
How to install a python library?
A basic step by step tutorial on how to install a python library. Nothing fancy here.
What is a jupyter notebook and how do I use it?
A guide on how to use the basics of Jupyter notebook. What is it, how can you use it and why do I mention it all the time?
How to get Excel in regex?
A step by step guide to getting regex in Excel. What else could you possibly want.
How (& why) to use Python for basic data analysis instead of Excel
Jupyter Notebooks (and python) are a fantastic place to analyse data. If you spend a lot of your time analysing data in Excel or Google sheets, you should absolutely consider learning how to use them. This post is a tutorial on getting started.