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  • New: Do you want the newest, hottest takes? This is them!!!! ...... Articles ordered by date.
  • Learn SEO: A collection of articles to help you learn SEO.
  • Working with data: For most marketers, you'll need to work with data every day. Let's learn how to do it well.

New

First Principles - How does a website work?

How does a website work? What happens between you typing an address in your browser and the website appearing on your screen?

July 31, 20201 Min Read
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Video: How to group your keywords into pages

How do you assign keywords to pages? How do you decide which pages you should have and which keywords they should target? Do you need 3 pages for this topic or just one? Let's work through it.

July 02, 20202 Min Read
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Extract day by day data from Google search analytics graph - A bookmarklet

A bookmarklet to let you easily download the day by day analytics data in the search console traffic graph.

November 03, 20191 Min Read
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Extract the crawl graph data from seach console - A bookmarklet

A bookmarklet to let you easily download the crawl data in search console.

October 23, 20191 Min Read
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Learn SEO

Video: How to group your keywords into pages

How do you assign keywords to pages? How do you decide which pages you should have and which keywords they should target? Do you need 3 pages for this topic or just one? Let's work through it.

July 02, 20202 Min Read
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A guide for B2B SEO

Let's talk about how to do B2B SEO really well. B2B and SEO have a bit of an uncomfortable relationship. The channel doesn't fit instinctively as well as for a listing site or an ecommerce site, but it can be super valuable. How?

September 04, 201917 Min Read
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How to make your awful technical SEO audit better

Most technical SEO audits, just aren't that good. They're notorious for being long badly prioritised lists (mine certainly were). Let's talk about how to do it better.

May 17, 201913 Min Read
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Why has your organic traffic dropped? - A step by step checklist

You're organic traffic has dropped. Goodbye good times and hello to immediate stress. What is going on. Why did this happen?

June 16, 201812 Min Read
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Differences between Fetch and Render, Googlebot and the Mobile friendly test

Are there any differences between how fetch & render, the mobile testing tool and Googlebot render things?

June 11, 201818 Min Read
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Working with data

How to get un-sampled Google Analytics data with python (& without)

A guide on how to get un-sampled data out of Google analytics with python (and without). We'll also go through the basics of how sampling works.

June 30, 20198 Min Read
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How to install a python library?

A basic step by step tutorial on how to install a python library. Nothing fancy here.

June 30, 20193 Min Read
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What is a jupyter notebook and how do I use it?

A guide on how to use the basics of Jupyter notebook. What is it, how can you use it and why do I mention it all the time?

June 30, 20195 Min Read
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How to get Excel in regex?

A step by step guide to getting regex in Excel. What else could you possibly want.

January 29, 20195 Min Read
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How (& why) to use Python for basic data analysis instead of Excel

Jupyter Notebooks (and python) are a fantastic place to analyse data. If you spend a lot of your time analysing data in Excel or Google sheets, you should absolutely consider learning how to use them. This post is a tutorial on getting started.

April 03, 20182 Min Read
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